The ALS 'Ice Bucket Challenge' actually worked - MarketWatch
Redeeming Value of Social Media: How the Ice Bucket Challenge Invigorated the ALS Association - The CPA Journal
Ice Bucket Challenge': new ALS drug approved with funds raised
Opinion | Businesses must learn to use the power of social media to achieve extraordinary results | Mint
Ice Bucket Challenge: It raised millions for motor neurone disease – but charities told not to waste their time trying to go viral | The Independent | The Independent